In talking to Michelle twitter.com/mmangen about blogging.  She is away on vacation at the moment and one of her goals is to work on creating a blog while she is away.  Which is great, great to work on goals while you are out of your own environment by the way.

We discussed the advantages of blogging and the the how search engines and spiders work.  Plus tips about how many words and content etc. When the question popped up about what should I blog about?  Michelle really wanted to blog about her life and where self development can be used to create the life you want.

This brings up the point - does your blog need to be solely about work? Absolutely not, however, like everything a blog needs a purpose and a direction.  You are looking for followers and like minded folks to read your blog. Similar to what you may do at other on-line communities.  You can still have a business account but talk about your children if that  is something you feel falls in line with your business - if you can bring back what you are talking about in a way to relate to your readers who are looking for the originally content.  However, if you feel you need a blog that is solely about children and the issues of being a mom then create a different account for that purpose.  The trick is to master your following and your readers and what they are looking for on line. 

Plus ask the question; How can I stand out from the pack?

Oh and by the way if you are looking for a book keeper - I highly recommend Michelle - she and I will be working together and her passion and enthusiasm and her kknowledge is great.  Plus she’s into personal development - check out her website and look for her blog coming soon.

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Blog is a new word that came about from the two words; web and log - put them together and you have ‘BLOG’

The aim behind blogs at the beginning was for individuals out there to create their on line diaries, so to speak.  You will find people from all walks of life writing about their experiences be it work or life, or life at work, or life working. 

It soon became apparent to the technology people that search engines, that have a technology called ’spiders’ were picking up blogs before they picked up websites.  In looking at this phenomenon they discovered that the two things that blogs did that were different from regular websites was that when you write a blog you; update regularly which in turn gives the search engine something fresh to find.  The fresh content being the second part of a blog allows search engines to recognizes the fact that you now had an active website.  Active websites tell search engines that activity is going on at a site and therefore readers that were surfing the net were now more interested in something that was fresh rather than a staid site.

Mastering freshness masters the spiders that roam the internet that are looking for content and freshness.

There are some tricks to mastering the spiders; regular content is one method but also length of post.  Short posts are overlooked, as a result content needs to be between 200-250 words minimum for a search engine to consider it ‘worthy’. 

When creating your site; remember regular updates and length of an entry at your blog.

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