Your blog needs to have some spirit to it.  And I’m not talking about brandy, rum or scotch!  Though some writers might tell you their best thoughts come when they have had a few too many.  It’s as if the alcoholic spirit has inspired them to write about something they would normally not write.  I know for me I get my best ideas in while having a shower. 

So each writer needs to find his own spirit and to develop their sense of difference.  No use being the same as the last person who wrote an article on the same topic you which to write about.

There are loads of good advice out there on how to blog and what to blog about.  It’s my intent to use this blog as a way for you to discover your own style, your own little niche of the Internet you are so looking for.  Your space in your corner of the world.

For a number of years I have written about my life as an expat in Hong Kong.  I always tell people when I first was asked to write about life in Hong Kong I had no idea what I would write about.  I toyed with the idea of writing about where I went and what I did.  Thinking a travelogue would be of interest to folks but truth is there are a lot of those out there.  Eventually I keyed into something that wasn’t out there in cyber space.  I started to write about the funnier side of life in Hong Kong.  I started to observe and then incorporate that into my articles.  I would go to lunches and hear other expats tell me funny stories and I would ask their permission to write about what they just told me.  After a while it became really easy and people would even tell me ‘hey you have to write about this’.  Others would give me new ideas.

Find your own spirit and may it be a good one.  I personally prefer a single malt scotch.

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Wow I could write a book on the benefits of both, and also the distractions of both.  They are the same but different.  Both systems have a way of targeting different people. 

Think of both systems as a tool, not an answer to an ends, but a tool.  What is it you want to achieve?  And how often do you want to use the tool? 

When you have a nail and you want to drive it into a wall you can use a heel of a shoe or a hammer, right?  Or you could use a large hammer or a small hammer?  One may work better than the other, or quicker.  So if you play around with either a blog or a twitter account you might find that one works better for you than the other.  They have different appeal to different people.  You may find some people who overlap and use both but you may find that some just want to use the twitter account to link to their blog and get out what they want to say in large bites rather than smaller bites like twitter.

As I said before it’s how you use the tool that decides if it’s productive for you.  There are many people who twitter who will tell you, you can’t use someone else to do your tweets (twitter messages) - however, I suspect there are people that do that for well known entities out there.  My answer to that is, fine let it be - if it works in the business model then let it be.  If it works for you that you have to be touchy feel with  your followers then you certainly are not going to hire someone to make your updates.  Same goes with your blog, remember there are people ready to do ghost writing for your blog.

As to what’s better? Twitter or blogging?  Hard to say they both serve their purpose, personally if you could do both then do both, you are now extending your network.

Go for it twitter and blog and while you are at it don’t forget Facebook.

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Time and time again I see blogs at different websites, and naturally I’m interested.  I’m probably just as interested as everyone else is because let’s face it along with the words SEO, social traffic, social media, blogging is a buzz word on the Internet.

So if you are going to have a blog remember to BLOG, blogging doesn’t take long, you can belt out a quick blog in less than 1o mins if you have something you feel your readers would be interested in.  If your blog is about health, write about a recipe, a great new drink you discovered, an exercise program you did that day.  If it’s about spirituality, write about a book you read, a guru you look up to, a vision you had.  What ever your blog of choice or rather passion write write write or delete the idea of having a blog because having an inactive blog may not be the best marketing idea for your site.

There are many readers out there who go first to the blog to  find out more about you, they use the blog to get the real you, to find the authentic person.  Blogs are about transperancy just like twitter is about  time and reaching out to the masses.  Blogs are about people getting to know you and getting to decide if they want to be in your inner circle.

And remember if you haven’t got the time to blog or the knowledge about how to go about it hire someone to write your blog, someone who loves being in your inner circle.  Find a Ghost writer if that’s what it takes to keep your blog active, that doesn’t mean you can’t write at your blog it just means the blog is now being constantly updated which is what the search engines are looking for.

ps this blog entry took me 3 mins to write - what you looking at if you own a blog that is currently inactive? go write something

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Time and time again I’ve had friends and clients ask me what should I write about at my blog. Or they might say I don’t have  anything to say.  They marvel at the fact that I can always find something to write about.

At www.expatworld.wordpress.com- I have  written a number of blogs about  living in Hong Kong and life as an expat.  When I first started writing these stories ‘letters from Hong Kong’, I treatet  it much the same as a travelogue.  That became  boring, because let’s face it Hong Kong is tiny and there wasn’t much to do as far as traveling was concerned.  I then discovered if Iwrote  about the funny, bizarre side of living on an island that was known for ‘island fever’ I could find a different direction in my articles.  Many of the articles at this  site see the humor in living in Hong Kong.  I’ve talked about the ‘chop being the weapon of choice’ and how an expat forgot how to  iron her clothes because she had now had a maid for too long.

So find what you are passionate about and write  about that.  And if you feel you need a ghost writer for say a company business know that there are people out there that will  do that for a living.  There are also websites  such as elance.com or talk to the guys in India at brickwork.com.

Never think that writing a blog has  to be solely  your own work, like what we learn in The Ultimate Game of Life, life is a team sport!  Blogging can be a team sport.

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Sassyword came about last year 2008, when I, Saskia would get questions from friends and family how to blog.  You can read more about me at About us.

So the idea of this blog / website is to link you and educate you in the value of blogging.  Use this site as a resources site for blogging and bloggers.  It is our aim to be of service to you.  We plan to give you insights into books, reviews, recommendations etc.  We also want to introduce you to people who we feel will be a of service to you.  There are people out there that know more than me about blogging, but we plan to interview them, link to them and give your resources to others out there that can help you with creating the blog that you, or your company need.

Resources and outsources are the key to make your life “The Ultimate Life”.  To understand the Ultimate Life more please read the about us to understand why we are an advocate for the Ultimate Life.

This site is your site as much as it is my site, feel free to email me and give me ideas, links, information about blogs, blogging, writing, ebooks, you name it, anything to do with the written word we are interested in it.  And we want to spread the ‘word’ to others, the Sassyword !

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